Touchbaze Engage

Every channel your customers message from. One place to reply.

WhatsApp, Instagram DMs and Messenger — unified inbox, keyword automation, bulk campaigns. Connect directly to Meta's Cloud API and skip the Twilio markup entirely.

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Channels

WhatsApp Business API

WhatsApp Business API

Connect via Meta Cloud API directly — no BSP required. Or plug in Twilio, 360dialog, or Gupshup if you already have a number there.

  • Free service messages within the 24h customer-initiated window
  • Template messages with live cost estimates before you send
  • /api/send endpoint — drop-in Twilio replacement for your backend
  • Broadcast campaigns with contact CSV import and scheduling

WhatsApp Inbox

Instagram DMs

Auto-reply to Instagram Direct Messages using the same keyword automation engine as WhatsApp — no separate bot needed.

  • DM auto-reply by keyword — “pricing”, “book”, “collab” triggers a flow
  • Tag contacts, hand off to a human agent when needed
  • Reply-only within Meta's 24h window — enforced in the platform
  • Comment-to-DM and story reply automation coming next

Instagram DM Automation

Facebook Messenger

Connect your Facebook Page and manage Messenger conversations alongside WhatsApp and Instagram — same inbox, same automation engine, same team.

  • Page inbox unified with WhatsApp and Instagram
  • Keyword automation matching Messenger's 24h reply policy
  • Multiple Page connections under one tenant

Messenger Inbox

What's inside

Four modules. One inbox.

Unified Inbox

Every WhatsApp, Instagram and Messenger conversation in one shared inbox. Assign, tag and hand off across your whole team.

Automation

Keyword-triggered flows per channel — pricing FAQs, order updates, lead capture — built in minutes with no code.

Broadcast

Scheduled campaigns to CSV-imported contact lists, with a live template cost estimate before anything sends.

Send API

A drop-in Twilio replacement for your backend. One POST to /api/send, billed at Meta's published rate.

For developers

Replace Twilio in one afternoon

Point your backend at /api/send instead of Twilio. Same idea — one authenticated POST per message — but it goes straight to Meta's Cloud API, so you pay Meta's published rate and nothing on top.

Send templates or free-form replies, pass variables, and set the message category. Every message sent through the API lands in the same inbox your team replies from.

Read the integration guide
# Send a WhatsApp template message
curl -X POST https://app.touchbaze.io/api/send \
  -H "x-api-key: $TOUCHBAZE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "to": "+14155550123",
    "type": "template",
    "templateName": "order_shipped",
    "language": "en_US",
    "variables": ["Priya", "#48213"],
    "category": "utility"
  }'

Start sending in minutes

Connect WhatsApp, Instagram or Messenger — no Tech Provider application required to get started.

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