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Notes on customer conversations

Guides, cost breakdowns and how-tos for teams running customer support and sales on WhatsApp, Instagram and Messenger.

FeaturedGuide

Why WhatsApp Business API is replacing traditional customer support channels in 2026

Open rates above 90%, replies in under 2 minutes. Here's why businesses are moving customer conversations to WhatsApp and what you actually need to get started.

Touchbaze Team8 min read

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How-to

How to set up a multi-agent WhatsApp inbox for your support team

Step-by-step: connect your number, create automation flows, assign to agents — up and running in under an hour.

Touchbaze Team5 min read

Cost

The hidden cost of Twilio: why businesses are switching to direct Meta API

BSP markups, per-message fees stacked on top of Meta's rates. We ran the numbers for a 10,000-message per month business.

Touchbaze Team6 min read